Online Privacy Notice

Cookies: A cookie is a text-only string of information that a website requests that your browser store to record information, such as a language preference or account credentials. We set cookies on our websites for features we provide, and we allow third parties to set cookies, including for targeted advertising and marketing purposes. 

Web Beacons and Pixels: Features of our websites and our communications may contain tiny electronic images known as web beacons or pixels that assist us in delivering cookies and collecting information, such as how users were directed to our websites and how many visitors the websites have received, and to assist us in delivering cookies on the websites. We may include web beacons/pixels in email messages and other communications to determine whether messages have been opened and acted upon.

Third parties, including ad networks and ad delivery platforms, may also place web beacons/pixels through the websites to collect information, such as browsing histories and demographic information. The information collected through third-party web beacons/pixels is used by us and third parties to, among other things, help deliver targeted advertising on the websites and other platforms.

Scripts and Tags: Scripts and tags are pieces of executable code, including JavaScript, that run in a user’s browser or mobile application.

Software Development Kits (SDKs): SDKs are bundles of code provided by our digital vendors (e.g., third-party advertising companies, ad networks, and analytics providers) in our web and mobile applications.

Analytics Technologies: We use third-party analytics tools, such as Google Analytics, to collect and analyze information about activities on the Services. For more information on Google Analytics, including how Google Analytics collects, uses, and discloses information, please refer to www.google.com/policies/privacy/partners/.

We also use third-party session replay technology to record users’ interactions with our website in a manner that allows us to understand users’ interactions with the website, including by viewing replays of user sessions. The replays include users’ clicks, mouse movements, scrolls, and keystrokes/key touches during those sessions. 

We may also use other technologies that collect analytics information about your activities on our websites. 

How We Use Cookies and Similar Technologies

We use the technologies described above for essential, analytics, marketing, and personalization purposes, as described below.

• Essential Technologies. These technologies are necessary for the website to function and cannot be switched off. They enable core functionality such as page navigation, access to secure areas, and fulfillment of services you have requested. Without these cookies, the website cannot operate properly.
• Analytics Technologies. These technologies help us understand how visitors interact with our website by collecting information related to your use of the website, including pages visited, traffic sources, and errors encountered.
• Marketing Technologies. These technologies are used to deliver advertisements and measuring advertising performance. They may be set by us or by third-party advertising partners and can be used to build a profile of your interests and show you relevant ads on other websites.

Your Choices

When you visit our website, you may be presented with a consent banner that allows you to accept or decline non-essential cookies. These choices apply only to our website located at https://www.fmbankva.com. They do not apply to information collected through any website hosted at domains or subdomains other than www.fmbankva.com or any other online service, even if such website, mobile application, or online service is owned, operated, or maintained by F&M Bank or any of its affiliates, subsidiaries, or divisions.

You may be able to limit personal information collection and tracking performed by cookies and similar technologies through your device’s operating system or through your browser. We have configured our websites to be compatible with the Global Privacy Control (GPC) signal, which you may enable. To disable collection of precise location information through the website, please access your device settings and choose to limit that collection.

In addition, many advertising providers allow you to manage how your information is used for personalized advertising.

You can learn more or manage your preferences by visiting:

• Google Ads Settings
• Microsoft Ad Settings
• LinkedIn Ad Preferences
• Meta Ad Preferences
• Digital Advertising Alliance (DAA) WebChoices
• Network Advertising Initiative (NAI) Consumer Opt-Out
• AdRoll Privacy Notice