Blue Line

Local Business Profile – Blueline

If you’ve lived in the Valley for any length of time, you’ve probably heard of Blue Ridge Architects. And if the name isn’t familiar, you’ve definitely experienced their work. A long-time Downtown Harrisonburg resident, Blue Ridge Architects — recently rebranded as “Blueline” — was founded 15 years ago and has had a hand in designing and building such prominent Downtown fixtures as Turner Pavilion, the Friendly City Food Co-Op, and the JMU wing of the Ice House building.

In December of 2018, Blueline faced the challenge of adding 5 to 7 professional designers to keep up with demand for its services. With notable projects underway from Ohio to Georgia, adding staff one at a time was going to make it difficult to train and integrate new team members efficiently while meeting looming deadlines. In March of 2019 Blueline CEO Randy Seitz AIA, received an email from a mergers and acquisition broker highlighting a firm in Houston Texas with a staff of 7, a strong backlog and specialty in churches — just what Blueline needed.  As Randy and Vice President Anna Campbell, AIA entered into conversations with Turner Duran Architects, they found a firm with solid technical experience, a striking portfolio and dedicated team looking for continuity and new opportunities. More importantly, their clients described a firm that operates with the same values as Blueline — Honor, Humility and Generosity.

By October 1, 2019, the deal was finalized and Turner Duran became part of the Blueline team. Adding Jack Duran AIA and his team to the firm provides both immediate capacity and a giant step towards the goal of providing turnkey project building delivery services to purpose driven organizations nationwide. To get a better sense of how this “blended” firm can help you plan and build a facility that amplifies your mission and purpose, visit

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